Martin Messier

October 26, 2023

Some websites would have you believe that you can use NLP to increase your performance in Sales if you learn certain pacing and leading skills, or if you apply hypnotic language patterns to your sales communications.

That approach may help in improving your results in sales, but it's not the most effective way to use NLP to increase your performance.

Here's a guaranteed way to improve your results:

Find a salesperson who is outstanding at selling what you want to sell.

Model his or her ability.

Improve your results.

Leveraging NLP to do anything ALWAYS means modeling an outstanding performer — not translating patterns of one field into another.

Martin Messier

October 25, 2023

Inevitably, someone will ask me a version of the following question:

"Does NLP really work?"

Asking that question is similar to asking "does Physics really work?"

NLP isn't a toaster. It's a set of models and principles that describe how people's neurology and psychology intersect.

Think of it this way: NLP is analogous to physics. Patterns developed from NLP are analogous to engineering.

Engineers versed in physics create protocols that can be used to build bridges, houses, buildings, etc.

Likewise, people versed in NLP build protocols that can be used in interventions, coaching, leadership, etc.

Learning NLP doesn't mean learning protocols like the Swish and the Compulsion Blowout. Learning NLP means learning the principles that underpin these protocols.

NLP doesn't work. People work.

Martin Messier

October 24, 2023

Traditionally, NLP trainers teach the Meta Model to their students using the "Meta Model violation" and "Meta Model challenge" formats.

While this paradigm may work sometimes in therapeutic encounters, it usually does not in the real world and everyday life.

Try to use a Meta Model challenge when you're talking to someone you barely know. They might just punch you in the face -- even if they don't, they'd probably want to.

It's a terrible structure to use in other contexts.

When you shift the intonation of your question, you move from a challenge to an inquisitive question.

And when you do, you completely change the ball game.

This weekend, play with your intonation.

Go up. Go flat. Go down.

Play your voice like a Stradivarius.

Same words. Different sounds.

Have a good weekend, and I'll talk to you on Monday.

Martin Messier

October 23, 2023

Most people listen to what Tony says.

I listen to how he says it and how it's structured.

I've spent countless hours transcribing material to be able to get how it's sequenced.

To spot hidden embedded commands.

Identify covert frames and presuppositions.

Let's just say I've run a fine comb through a lot of material.

One of the cool nuggets I picked up on (and believe me, there are loads of them) is a key frame that Tony uses to perform all of his strategic interventions.

It's so powerful that he quickly brings it up in his seminars.

I'll reveal this to you within the next two days, and for you to better understand it, I want to talk to you about frames.

Imagine a wrapper that you could put around people that has a specific color.

Let's say pink.

From the moment you wrapped them in it, it would tint everything they looked at.

You could call it a color filter.

Instantly, these people would experience a change in perception.

Now, imagine you put the wrapper around them AND THEY COULDN'T TELL THAT THE WRAPPER WAS THERE.

That would change the game completely.

If they knew there were a wrapper, they might want to take it off.

If they didn't, they would come to filter the world through the wrapper without resistance.

Now, being able to set a frame so that it's accepted is useful...

But being able to set a frame that's undetected is nothing short of a superpower.

And I've seen Tony pull it off, over and over and over.

In fact, he sets that frame in his famous TED Talk.

See if you can spot it.

If you're curious, leave a comment or send me an email and I'll give you the answer.

Martin Messier

October 20, 2023

The real magic happens when we suspend judgment.

That's how John Nash figures out how to get the blonde in "A Beautiful Mind."


He enters the know-nothing state and the pattern emerges.

You can do it too and you can get the blonde.

Martin Messier

October 19, 2023

In the original NLP modeling protocol, according to John Grinder, the first step of a modeling session is to enter a know-nothing state.

It's a state in which the Practitioner experiences no internal dialogue. In which (s)he's focused on his or her senses, in the present. In which (s)he is COM-PLETE-LY available.

Carlos Castañeda refers to this state as "stopping the world" in his books.

According to Grinder, that's when the Practitioner is available for true learning.

Entering a know-nothing state, or stopping the world, means shutting out internal dialogue and, with it, all your baggage, background and personal history.

Castañeda taught it with wisdom.

Grinder picked up on it.

That's the difference that makes the difference in NLP modeling versus other forms of cognitive modeling.

It's not about observing and recording what you "think" is happening.

There is no thinking. It's all doing.

Martin Messier

October 18, 2023

Some coaching clients come to me with huge plans of what they will accomplish.

It's very impressive.

However, they present one problem: these plans don't move them forward.

Stop for a second and consider your to-do list.

Do you feel psyched about working it? Are you excited about what's before you today?

If not, you need to tweak the plan.

You have to wordsmith it in a way that directly connects and taps into your primal motivation. You also have to structure it following your natural work tendencies.

For instance, if you like to connect with others, your work plan MUST involve that. Otherwise, the work plan will feel like pulling nails.

Do that exercise today. Evaluate your to-do list emotionally.

Does it thrill you?

If not, reformulate it so it does.

Martin Messier

October 17, 2023

In the early 1980's, when he was just getting started in his career, Tony started learning NLP from John Grinder.

When he concluded the program, he walked up to Grinder and said:

"I understand that modeling is the core activity of NLP and want to demonstrate my commitment to that practice. Where do you suggest I begin?"

John Grinder casually said: "How about firewalking?"

The rest, of course, is history.

Tony has then gone on to model outstanding performers in every area of human activity and took it to the bank for half a billion dollars.

This just goes to show you the power of modeling — the cornerstone contribution of NLP.

Martin Messier

October 16, 2023

"The proof is in the pudding."

That's a distortion of the original saying, which stated:

"The proof of the pudding is in the eating."

It means that you can't really tell something's quality until you have direct experience with it.

So many times, we feel tempted to "guess" or "assume" what someone else is thinking or feeling based on their body language or their facial expression.

Until we have interacted with that person and confirmed the internal experience that corresponds a particular external expression, we just don't know.

Don't mind-read.

Calibrate.

Martin Messier

October 13, 2023

I love recursive operations and words.

GNU = Gnu's Not Unix

Using the Milton Model to teach the Milton Model.

Using my Straight Line Results Formula to create the Straight Line Results Formula (which I no longer sell, but use exclusively with my coaching clients).

Nerdy, I know.

Recursive operations enable us to teach patterns to the unconscious while the conscious mind is busy.

At any point in time, you're following two tracks at once: a conscious track and an unconscious track.

A skilled trainer will construct learning experiences in two tracks.

What might appear to you as trivial or pointless may be operating at a level you're not expecting.

In order to perceive it all, you can train yourself to follow both tracks.