In the early 1980's, when he was just getting started in his career, Tony started learning NLP from John Grinder.
When he concluded the program, he walked up to Grinder and said:
"I understand that modeling is the core activity of NLP and want to demonstrate my commitment to that practice. Where do you suggest I begin?"
John Grinder casually said: "How about firewalking?"
The rest, of course, is history.
Tony has then gone on to model outstanding performers in every area of human activity and took it to the bank for half a billion dollars.
This just goes to show you the power of modeling — the cornerstone contribution of NLP.