Martin Messier

October 26, 2023

Leveraging NLP In Sales

Some websites would have you believe that you can use NLP to increase your performance in Sales if you learn certain pacing and leading skills, or if you apply hypnotic language patterns to your sales communications.

That approach may help in improving your results in sales, but it's not the most effective way to use NLP to increase your performance.

Here's a guaranteed way to improve your results:

Find a salesperson who is outstanding at selling what you want to sell.

Model his or her ability.

Improve your results.

Leveraging NLP to do anything ALWAYS means modeling an outstanding performer — not translating patterns of one field into another.

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