Let's close the loop on Tony Robbins's secret ecology mind trick: framing.

I'm going to tell you about the actual frame he uses to guarantee ecology in every intervention he performs.

Before I get into that, let me preface this by insisting on how important it is for you to learn how to frame communications.

Framing means that you set the context for the entire interaction that's about to take place.

You set the premise.

If you get the premise right, everything else falls into place.

Salespeople know this and use it to make the sale slide down a grease chute.

It's definitely one of the linchpins of persuasion.

With frames, you are able to persuade without ever having to push.


In fact, if you have to push at all, it's a symptom that you didn't set the frame properly.

Now, getting back to Tony...

Here's the key frame he uses: focus on contribution.

In his framework of the 6 human needs, Tony heils contribution as the top need around which to make your life revolve.

Everytime he begins an intervention, he quickly puts his client's ability to contribute at center stage, more often than not explicitly.

There's a simple reason for this. Generally, contributing will get you to meet all your other needs simultaneously, in one fell swoop.

Because of this, contribution galvanizes and integrates all other needs any human can experience.

As soon as his client buys into that frame, the intervention is more than halfway done. Human beings will always do more for others than they will do for themselves.

Once he harnesses the power of that principle, Tony's job becomes easy.

It's that frame that gives him most of his results.

It's that frame that gets people to give up their addiction to their problems.

It's that frame that helps his clients see something bigger than themselves that can guide their life.

And that's his secret.

That's what differentiates him from so many others. Since he walks the talk of contribution, he has full congruency to conduct that intervention.

Now that you know, do it. Start the walk if you haven't already. And get people focused on contributing and giving.

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