What do you do you if you have a coaching practice and you want to grow it?
You have to sell.
Fortunately, coaching and selling are almost the same thing. They both involve one key: you are responsible to help people change their frame of reference.
Here are some of the key points covered in the video:
- 0:45 - The principle I repeat often at dailyNLP
- 1:06 - Capability comes down to these two things
- 1:10 - What is a frame of reference?
- 1:30 - The essence of coaching is getting people to unhook their...
- 2:17 - The only difference between coaching and selling
- 3:06 - The two pieces you need to have in place to sell coaching
- 3:48 - The BIG question: how do you change people's frame of reference?
- 4:15 - The very first thing to do to change someone's f.o.r.
- 5:38 - The ONE question coaching system
- 7:24 - Selling is nothing but...
Tools mentioned: Meta Model Mastery