It was the summer of 1987 and our family was on its way to Toronto for the weekend.
On the menu, an awesome day at Wonderland, our local Six Flags amusement park.
(I'm an absolute sucker for amusement parks. At 46, you'd think I'd have retired from such infantile pastimes Not a chance!)
My Dad was blazing down on highway 401 with me sitting on the passenger seat. I've been taller than my Mom since the age of 11, so she's always let me ride shotgun. We were just about to enter Toronto's metropolitan area when my father told me:
"Roll down your window and look to your right."
I didn't understand why he said it, but I did it anyway. Twenty seconds later, a black Porsche pulled up to our car with the driver window rolled down.
Behind the wheel? Ben Johnson, who at the time was the world record holder for the 100m dash, wearing aviators. One year later, he would fall from grace at the Seoul Olympics. But on that summer day, I was seeing one of my heroes.
He looked straight at me. I waved at him. He waved back. Then, he pressed the gas pedal and left us in the dust.
Much of our life we forget. But some of the stuff we remember. I'm not sure why I remember that experience so vividly more than 30 years later.
This is the stuff we get to leverage in protocols like the Resource Triangle, which wizard Rex Sikes taught me how to use more than twenty years ago. I've leveraged it in countless coaching sessions to engineer breakthroughs with the stuff that my clients remember.
There's no easier way to get clients than to get better reality. As Naval Ravikant says, "you only have to sell because you don't know how to market, and you only have to market because your product isn't good enough."