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This is the most important page on this website. Please read this entire page because I’m going to give you my full framework right up front.

And after you read this, please take a moment and really think about what it means.

This is the crucial difference between what we do and what everyone else does, and it is why we develop NLP skills faster than most other NLP students.

It will work for you too - absolutely guaranteed. I know this because I've been helping students develop their NLP skills since 2007, when I first started dailyNLP.

Here's what Fatih Kose had to say about this work in a comment he sent me:

"You just asked 2 questions, and I feel wonderful!!"

Fatih Köse NLP Master Practitioner

For the last years I haven’t felt what I feel right now! A sense of freedom and strength! You know I’ve been to many coaching session (14 hours to be precise) with NLP Coachs, they didn’t even get close to what I wanted, and I lost a whole lot of money. And you just asked 2 questions, and I feel wonderful!!

Ok, here goes… that strategy:

We practice every day - repeat, EVERY DAY - the fundamental NLP skills we learn from books, videos, websites, and live trainings in the real world.

In fact, we seldom need to spend on expensive new training. Instead we perfect the distinctions we acquire through real world, hard core practice.

This results in us being able to learn:

  • every single skill we need
  • quickly
  • with complete confidence.

Seriously, STOP and think about that for a second



It’s profound, right?

Imagine being able to naturally develop your NLP skills, knowing they'll be available at the snap of your fingers, right when you need them.

No one focuses on this.

I'll explain the difference with a recent example...

Here's me on stage at a recent conference in Brazil...

I was doing Q&A at the end. One of the participants was telling me how he was at the Master Practitioner level and still liked to participate in at least two refreshers a year.

I asked him whether he felt comfortable working with BELIEFS.

"Of course," he said.

"Interesting. So what's the first thing you do when you want to change a belief?" I asked.

"I ask the person I'm working with to visualize the belief," he responded.

"And is the person generally able to do that or do they usually need clarification?"

"Generally, the person asks me how they're supposed to do that. So I tell them to just do it spontaneously, the first way that comes to mind," he said with pride.

"Okay, so when someone hears that instruction, it generally doesn't sound at all natural to them, right?"

"Umm... yeah, I guess it doesn't."

"Which means, it's highly probable that people don't usually visualize beliefs because they DON'T USUALLY SHOW UP IN THE VISUAL REP SYSTEM, yes?"

"Err... I've never thought about it like that. Yeah, maybe..."

Let's recap quickly to find out what happened to him...

  • He went to Master Practitioner training.
  • He learned a belief intervention that starts with visualizing the belief.
  • He keeps doing it non-stop even though it doesn't make sense.

In contrast, here's what I (and my clients) do...

Any time we have to work with beliefs, we know from the get-go that we're dealing with auditory digital INTERNAL representations. There's a voice saying words to the person we're going to help.

How do we know?

Simple. Beliefs are linguistic constructs. They can always be expressed in words. If not, it's not a belief. It's a sensory association, or what we call an anchor.

And of course, we work with anchors DIFFERENTLY than we work with beliefs.

So here's what we do...We ask the person we're working with to identify what the voice is saying and where the voice is speaking from. They can usually do this naturally and effortlessly.

And here's what happens next...

That person plays with and explores new ways of hearing that message in their mind. Within few minutes, that disempowering belief has ceased to paralyze them. Usually less than 5 minutes.

That's not a typo.

You can do the same (or similar).

It's not so much rocket-science and magic as it is about building NLP skills in the real world, outside of seminar rooms, through a consistent practice protocol.

Martin Taught Me To Speed Read In 3 Minutes

Justin Finkelstein Senior VP - Data Analytics

Martin taught me how to speed read in less than three minutes. I'd read at least 5 books trying to learn how to do this. His strategy was so streamlined and his teaching style so natural that I instantly got it. It's been over six years and I still use it every single day.


I'm only officially certified at the NLP Practitioner level. I mean, that's the lowest level of formal NLP training. So the fact that I could pull that off was pretty unusual.

And here's what happened when I sat with Jim for an hour to help him understand how Meta-States work.

In less than a half-hour with Martin...

Jim Rosenthal

Martin is a master at taking the most complex concepts of NLP and explaining them in simple terms. I'd been trying to figure out what Meta-States were and how they worked for a few months. In less than a half-hour with Martin, the lights turned on and I was able to use the patterns.

No more issues. Hasta la vista.

That happened in less than an hour. He'd been cracking his head on the topic for too long already.

This is just an example of what's possible using the principles of modeling that I teach.

Thing is, we are so conditioned to seeing the world in the way we were taught in school that we need daily reinforcement to be able to change our point of view.

Daily. Practice.

That's our mantra here at dailyNLP.

If you're interested, I want to show you how you can use NLP to take control of your life. I will show you how all you have to do is be able to effectively set targets for yourself, manage your emotions and increase your productivity — all using very simple approaches.

Click on the button below to enroll in my free email course and receive my strategies in your inbox.

Here's what some subscribers say about my course on the Fundamentals of daily NLP:

Going into my day with a new question

Matt Garrow-Fisher Coach

My perspective on rapport used to be that I have to match people's predicates, body language, use authority and confidence and make people feel at ease. I also knew that humour is important too.

After reading the training guide, I am going into my day with this question in mind when I speak with people: "What can I do to communicate to others that I can bring them _________ or _____________?"

I found the videos referred to in the training guide particularly helpful, among them the cobra snake video, the Derren Brown video. Also, I enjoyed the big concept that a thief can build rapport with you.

I definitely recommend it!

"Quite enlightening!"

Rick Mata

Before I read Principles of Rapport, I'd become a bit jaded and disillusioned with my foray into NLP that started years ago; I can't say I've experienced much success and/or positive results with the use of traditional NLP bag of tricks. Rapport, on the other hand, was something that I've always deemed valuable and necessary at work and play.

I found Principles of Rapport to be quite enlightening; specifically, Martin's definition of rapport, what the primary drivers are, and in particular, that mirroring does not create rapport, but rather is an indication of rapport. This certainly raised my eyebrow.

I recommend it. This training guide in itself has helped clear some misconceptions I had of what rapport is and how to establish rapport, or not, with the excellent examples in the guide. Frankly, I want to learn more.

Viviana Ball

I landed on your page looking for ways to improve my teaching using NLP. Since then I have purchased 2 amazing books and received your free training. It's hard to express how grateful I am for the 14+1 lessons. The structure is delightful, and the simple yet effective steps you shared with us are great pointers to productivity and self awareness. You also confirmed the importance of "fun" when we teach. Your signatures made me smile every single time. 1. Making concrete plans. 2. Becoming more motivated to learn about modeling. 3. I learned about tesao. I have already mentioned in a separate email. I guess the fact that it is very simple and nudges us to get our ass to work. Absolutely. Learning NLP is hard. It was hard for me, I mean. NLP for Performance breaks down the information and presents it in a personal attractive manner. I felt close to Martin while reading the course, I could feel his enthusiasm and dedication to helping entrepreneurs and people in general. THANK YOU, MARTIN "THE TEACHER"!

Julie Dent

Martin's NLP course helped me understand where each piece of the puzzle fits. As an entrepreneur, this is the kind of organized, actionable material that I need to help me be more productive in my business.

Steven Rose

Super happy to have been chosen to be among the first to test-drive the dailyNLP course! Incredibly helpful! It's clear that you didn't spare any effort in putting this together. It's better than many paid courses out there.

James O'Malley

The lesson on rapport alone was worth the entire course, let alone everything else you packed in! I look forward to going deeper into modeling after your clear explanation. Thank you very much for this.

Patricia Taylor

As a coach, I'm constantly looking for frameworks. Your framework on the three engines that drive performance is quite useful and elegant. It helped me organize a lot of tools and techniques I couldn't quite place before.

Nicolas Vendôme

I'm finally starting to put the pieces together on how I can use NLP on myself.

Elizabeth Petras

Your free email NLP course was better than many NLP products I've paid for in the past. This is all starting to make sense.

Bill Bronson

You're the first person I've come across who has illuminated NLP for me. Thank you!

ITINERARY :: Here's what to expect in the next couple of days…

  • Day 1: Welcome to dailyNLP — it’s the article you just read
  • Day 2: The Chain of Action — the "101" of NLP and the Brazilian secret to making it happen
  • Day 3: NLP is not therapy — or: "how to become a bad-ass public speaker and get paid thousands to do it"
  • Day 4: The 3 engines your performance runs on
  • Day 5: Unleashing your driving force — a.k.a. Brazilian motivation
  • Day 6: State management — English class and beating the winter blues
  • Day 7:  Your #1 opportunity at a competitive advantage — literally, this will be YOUR recipe for success
  • Day 8-14: Don’t worry about it now...

In general, my aim is that in 13 days from now, you’ll have a full understanding of how NLP works, to the point where you’re confident (and able) to use it to get past one of your own hurdles.

This series will present you with insights to find, and when you do, everything you see will be different. Everything.

DISCLAIMER: On this page I reveal some of the results I’ve achieved by developing NLP skills through practice. And I hint that our students and customers also achieve similar levels of results from using my systems and methodologies.

Please understand that I am absolutely NOT implying that these results are typical and that you’ll also develop those skills. Such a claim would be ridiculous—especially considering we’ve (probably) never met, and I don’t know you, your level of NLP knowledge, your commitment to practice, or anything else about what you do.

- Martin Messier
Author of dailyNLP.com (2007-2018)

WARNING: Entering “NLP Wonderland” may lead to side effects such as: feeling more confident, achieving more, attracting great people, an overall feeling of well-being and greater effectiveness.

Just saying.

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