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dailyNLP Manifesto

There are many websites you could be spending your time and attention on. So why are you here at dailyNLP, instead of watching YouTube or TikTok videos?

There are 3 solid reasons to be here. dailyNLP stands for 3 things, above all else. There are 3 things that, in my journey in life so far, have given me an unfair advantage over others.

This page discusses those 3 things.

Principle 1: Keep your attention on your destination

In today's world, perhaps more than at any other time in history, we are bombarded with stimuli that grab our attention. Daily, we encounter a barrage of social media posts, ads, videos, emails, web pages, apps, notifications, chats, SMSs and calls that all seek to grab a share of our attention and mind.

Pursuing success and self-improvement sounds boring, tedious and hard, so why bother with that? Isn't it much more fun to watch [latest popular series on Netflix] and post about it on [latest social media platform] and go out with friends?

Why bother with discipline, consistency and focus and all this work that accomplished people have to deal with? Why bother, when you can just coast through your job and coast through life enjoying yourself?

You get the idea: there's no limit to the number of stimuli that try to avoid or shortcut past the commitment required to succeed. And they're seductive.

They're also, for the most part, death traps.

At dailyNLP, the first principle is a simple creed that will help you cut through all nonsense: to accomplish what you want, set a target and keep your attention on it. The way to achieve the result you have projected for yourself is to focus on it, constantly.

I call this getting in tune.

The antidote to instant pleasure temptations: set a destination that puts you on a road you want to walk on.

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Avoiding the shipwreck

Imagine a plane taking off, or a boat leaving port, without a set destination. Without a clear target in mind, unless it’s a pleasure ride after which you’ll return to the same port, the boat will waste a tremendous amount of fuel and probably find itself lost at sea at some point. In the case of a plane, it will crash!

Planes without destinations crash and boats without destinations lead to shipwrecks.

Likewise, you find many people “shipwrecked” in life. They just float around, going nowhere. The same happens to certain businesses. They start up and then die due to a lack of goals and direction.

Have you ever met someone who dropped out of school only to do nothing after? If you haven’t noticed them yet, start paying attention. Are you one of them? Or are you on your way to a wreck if things don’t change now?

At the same time, have you ever met or heard of someone who dropped out of school and took over the world? I can cite a few examples for you:

  • Bill Gates
  • Billy Joel
  • Michael Dell
  • Albert Einstein
  • Steve Jobs

What differs between people who drop out and do nothing and those who take over the world?

People who drop out and do nothing have no target.

Screw instant results

One of the problems with getting in tune and setting a course for yourself is that it doesn't sound much like the "instant results" that NLP websites promise left and right. And who doesn't love the idea of instant results?

You know what? Screw instant results.

First of all, look at some of the major proponents of NLP and instant results. I won't name names here, but these people are hardly icons of SLOW results, let alone instant ones. And guess what: they're the authorities on NLP.

If that's the reality for them, and they're the masters of this discipline, what's the likelihood of NLP yielding you instant results?

On a more candid note: the real problem lies in the chase for instant results. If the only way for you to get moving is because of a promise that you'll become a millionaire within the next two weeks, you're doomed.

When you set a destination that puts you on a path you want to walk on, it's easy to find fulfillment in the efforts you have to make to get there. You're on the way to a destination you chose, on a path you find interesting.

Following that path will help you keep moving when the going gets tough. And the going will get tough.

If the destination is your only motivation, you won't make it through those inevitable times.

What it comes down to is this: chasing instant results doesn't work. For most people, it just leads to being instantly (and constantly) frustrated.

Chasing instant results will lead you to being instantly (and constantly) frustrated.

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Principle 2: Your emotions determine what you do and how you do it

Life is turbulent. No matter how much you shield yourself from distractions or how much effort you put into stabilizing your life, unpredictable events will happen and you will react to them emotionally.

You have to learn how to manage your emotions to the point where you:

  • feel self-confident in the face of adversity;
  • can calm yourself down when needed;
  • spend minimum time in disempowering emotions like depression or disappointment;
  • trigger yourself into a productive state when needed;
  • and consistently make decisions that move you towards your goals.

When you follow the same treadmill life that the rest of society walks, it's OK to constantly succumb to your feelings. Everybody understands. But when you start marching to your own drummer (which inevitably happens the instant you set a target for yourself and commit to it), you need to take charge of your emotions.

The point here is that your own emotions will take you — and keep you — off track if you let them. You can't let yourself be at the mercy of whatever emotional wind is blowing and accomplish what you must.

You can't let yourself be at the mercy of whatever emotional wind is blowing and accomplish what you must.

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The power of drive

What you want is an explosion of energy towards your target. To get it, you put the power of emotional drive at your service.

I define drive as the passion, fire and guts that make you go all the way. You must unleash that drive, because it is like a racehorse that only has eyes for the finish line. While focus is the steering wheel, drive is the engine.

At dailyNLP, we don't stimulate your mind so you understand the concept of NLP. We also seek to unleash your personal drive so that you feel pulled emotionally towards what you want to accomplish.

Principle 3: Build your skill stack

The way you channel your effort towards your targets is through your skillset. NLP, through its core discipline called "modeling", focuses on helping us acquire skills more effectively, in less time, at a higher level of performance.

Many people I've spoken with over the years believe that productivity is tied to time management. The truth is, they have nothing to do with one another. At its essence, increasing productivity means increasing the output while keeping inputs the same or decreasing them.

As you sharpen a skill, it's exactly what happens. With less effort and time, you're able to produce an equal or even greater output. As a consequence, it frees up your time.

Let's take a look at an example. Before developing your skill, it might take you twenty hours to write a sales letter. After developing the skill, however, you can now do it in five. This means that you have freed up fifteen hours of time due to your skill improvement. You can now allocate those fifteen hours to another pursuit that's part of reaching your target.

This is the result of building a single skill. As Scott Adams wrote in his book How to Fail at Almost Everything And Still Win Big, most people are able to develop a variety of skills, through practice, that work well together. He calls this notion the Talent Stack. An interesting phenomenon happens when you build and combine several skills. Not only do you save a great many hours, but your skills blend into something unique.

He cites as an example that he's a famous syndicated cartoonist who doesn’t have much artistic talent, and who has never taken a college-level writing class. However, not many people are good at both drawing and writing. When combined with his average business skills, his strong work ethic, his risk tolerance, and his reasonably good sense of humor, he becomes quite unique. And his uniqueness has commercial value.

The skill stack you build turns you into a unique individual.

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Focus, Drive, Productivity & You

In summary, the three principles are:

  • Focus: setting targets, keeping your attention on them and eliminating distractions
  • Drive: managing your emotions so they propel you daily in the direction of your target
  • Productivity: building your skill stack to save time and become totally unique.

This is what I believe to the most powerful, effective and least risky approach to living a fulfilling life, oriented towards personal growth and contribution.

It's what I have focused on for the past 25 years and I attribute all of my accomplishments to following these principles and all of my failures to deviating from them. If you want to learn more about this and how to leverage the powerful tools of NLP to embody them, you're in the right place, here on dailyNLP.

Martin Messier

Martin Messier

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