The Most Covert Kind Of Influence

Every Saturday afternoon, I lay in bed and watch Real Time with Bill Maher.

It’s pretty much a scheduled, religious event.

I tell everyone to forget I exist Saturday afternoon.

Totally focused and dedicated me time. Relax is the order of the moment.

That hour is spent laughing.

Not that I’m a big fan of Bill Maher or that I agree with what he has to say.

But I always find it hilarious to see an intellectual fencing match between smart opponents. Extreme views always welcome.

And that brings me to comedy and how incredible it is as an art.

I’m talking clever, intelligent, crafted comedy.

While I sometimes enjoy “stupid,” I generally prefer the kind of comedy that makes me laugh because of the comedian’s observation/slant of something that we experience every day.

Perception is what it’s all about.

How many different ways can you look at something and then have the balls to say what you’re thinking?

How about taking it even more to the edge?

George Carlin still remains my all-time favorite. He’s the king of the hill and will be tough to unthrone.

Master of the craft. Fine, fine, fine comedy developed and distilled over hours of editing and shaping perception. Then twisting it into a new angle.

Want to know which part of your body is most ticklish?

Your brain.

Ideas and situations can keep you laughing for hours, sometimes days.

And when you’re laughing, you’re engaged. Big time.

It’s the most covert kind of influence you could ever exert.

When you get someone to laugh, they become open.

Everything is then possible.

If you have the bandwidth this week, watch this:

Pure intelligence and design. And craft.

Get better at generating laughter. You’ll be surprised at what happens.

Piano Players, Stonecutters and NLP Coaches

Yesterday, I missed a step. Didn’t send you your daily dose of NLP.

I started putting the finishing touches on the Straight Line Results System at 6:30 in the morning and wasn’t done until 3 in the afternoon.

And even then, there was still a little glitch in the payment processing. Fortunately, I got messages from interested clients and was able to get it fixed by early evening.

This just goes to show you the importance of being detached from plans.

No matter how much you plan, the unforeseen can still get you off your game.

What matters is two things:

1. Knowing how to manage your state, and
2. Getting back to the next step in the Straight Line.

Just as craftsmen start grinding out useless, parasitic steps in their work processes, I’m starting to notice that all of my coaching revolves around two or three fundamental approaches.

When handled correctly, these fundamentals produce 96% of all the results.

That’s when the craft becomes art.

Once you know the fundamentals so deeply, you’re able to play with the process.

And then, magic happens – in any craft.

You’ll see it in piano players. You’ll see it in painters. You’ll see it in stonecutters.

Once they reach a certain level, there’s an effortless grace to their work.

Prodigy. Virtuoso.

It’s a beauty to behold.

That’s how you see Tony perform in his interventions. He can take them any which way because he understands perfectly the phenomena unfolding before his eyes.

That level of mastery only comes from extensive experience. Doing it over and over and over until you’re performing at a near unconscious level.

So it’s cool to experience the craft of NLP coaching chiseling itself as you work with more and more people.

Better still, to be able to apply these new distinctions to yourself.

That way, when you fall off the bandwagon, you get back to your game quickly.

Plan, just to make sure you understand what you’re doing. But forget that plan as soon as you finish it. Life won’t allow you to follow it.

Even better than planning, get yourself a Straight Line for anything you want to accomplish.

Get it at launch price:

What Would You Do If…?


Yesterday I was chatting with a buddy of mine who lives in Rio. I’ve known him for about 20 years now.

At one point, our talk turned to destiny, leaving a legacy and making an impact in the world.

Then, he hit me with a pretty interesting question.

He asked:

“What would you do if you had all the gold in the world?”

What a great question!

Have you ever asked yourself that?

So much of our life revolves around our activities around earning money because we need it.

What if we removed the “need it” part?

What would you do?

How would you invest your time and energy then?

Of course, the obvious “spend time on a beach” comes up quickly. Resting might be one of the first priorities on your mind at this point.

How about once you’re rested?


How about once you have everything and anything you may and may not want?

What would be next?

Questions are powerful. If I had to narrow down my entire coaching toolkit to a single tool, questions would have to be it.

Did you notice how I directed your entire mindset in this post with a series of questions?

And how the previous sentence was also a question?

And isn’t this one also a question?

Wow, we can’t seem to get out of asking questions, can we?

Questions guide without being directive. Build yourself a solid set of questions and you will make an unbelievable impact in people’s lives.


How Not To Use The Meta Model


Coaching threads are going wild on Voxer. It’s unbelievable the impact you can have in less than ten days.

One thing that’s coming up again and again in the work that Justin and I are doing is the language that people use to describe their business and the challenges they face.

In everything that we do, we try to draw out as accurately as possible the model of the world of the people participating in those coaching threads.

Since we only have voice available, we rely on the words they use, along with their intonation, to build that model.

That’s were the Meta Model comes in handy.

But not in the way it’s usually taught.

If you’ve read anything about NLP, you’ve of course come across the Meta Model. It’s the first big model Grinder and Bandler put out back in the 1970s.

Traditionally, NLP trainers teach it to their students using the “Meta Model violation” and “Meta Model challenge” formats.

While this paradigm may work sometimes in therapeutic encounters, it usually does not in the real world and everyday life.

Try to use a Meta Model challenge when you’re talking to someone you barely know.

They might just punch you in the face — even if they don’t, they’d probably want to.

It’s a terrible structure to use in other contexts.

When you shift the intonation of your question, you move from a challenge to an inquisitive question.

And when you do, you completely change the ball game.

This weekend, play with your intonation.

Go up. Go flat. Go down.

Play your voice like a Stradivarius.

Same words. Different sounds.

Have a good weekend, and I’ll talk to you on Monday.

PS: By the way, the First Trance process is still available at a low price. You may want to get it before the price goes up.

Right here:

Tweak Your Action Plan


Hey there,

In today’s edition of DailyNLP, I talk about the power of formulating your action plan in a way that motivates and empowers you to act.

Often, my coaching clients come to me with huge plans of what they will accomplish.

It’s very impressive.

However, it holds one problem. It doesn’t move them forward.

Stop for a second and consider your to-do list.

Do you feel psyched about working the plan? Are you excited about what’s before you today?

If not, you need to tweak the plan.

You have to wordsmith it in a way that directly connects and taps into your primal motivation.

You also have to structure it following your natural work tendencies.

For instance, if you like to connect with others, your work plan MUST involve that.

Otherwise, the work plan will feel like pulling nails.

Do that exercise today.

Evaluate your to-do list emotionally. Are you thrilled by it?

If not, reformulate it.

If you want a partner to help you do it, book a session with me.

Together, we’ll get you rolling at a speed you’re not accustomed to.

You can request more information about my coaching sessions here:

Talk to you tomorrow,


How To Change Your State Instantly

In today’s edition of DailyNLP, Martin Messier talks about how to change your state instantly.

You can do this by:

  • Shifting your focus
  • Altering your physiology
  • Making long term shifts by using Belief Relief

Have You Updated Your Selfware Lately?

Happy Monday!

Did you have an outstanding weekend?

Were you able to find new vehicles to meet the emotional needs we discussed on Friday?

I really hope you take the time to do the exercises I share with you. So many of us still believe that information is the difference that makes the difference in our lives.

It’s not.

The difference that makes the difference is the information you apply by taking action.

That’s the only leverage you get. Period.

So let’s move on.

A couple of years ago, when I was neck deep in studying how our sense of identity works, I unearthed a little video by a guy named Stephen Pierce.

In it, he presented a concept called “selfware.”

I loved the name at sight.

He shared that our sense of self revolves around three components (and by the way, this is as usual just a MODEL. This is not academic nor scientific data.)

The first component is our self-image. How we view ourselves.

Stop and consider that for your own case. How do you view yourself? When you think of yourself, are you happy with what you see?

The next component is our self-talk. What we tell ourseves.

You know that nagging little voice in your head? What does it tell you all day long? Does it edify you or debilitate you?

The third component is our self-esteem. How we like ourselves.

Do you like yourself? How much? In your intimate, do you praise yourself or knock yourself down?

In NLP, of course, we have much more granular ways of playing with each of these components.

But for what it’s worth, I find the model really practical. It helps us evaluate very quickly how we’re doing on these three basic areas and how we could make significant improvements by implementing just a few changes.

Imagine the significant changes you’d be able to achieve in your life if you mastered each of these components.

If you want to know more about this, let me know. I’m building a little program I’m going to offer to only a few subscribers in the next two months.

All practical, juicy bits of information that you can turn around and implement IMMEDIATELY to get results in your life.

As all of my clients will tell you, it just works and the effect is instantaneous.

Formal sign-ups aren’t open yet, but I want to gauge the interest to prepare my resources accordingly.

So if you want to know more, hit the comments and just jot down “Me!”

Not Going Fast Enough

I got a few emails yesterday from readers who haven’t received messages since Friday.

If it also happened to you, you can read Monday, Tuesday and Wednesday’s messages on the blog. Here are the links:




Now, let’s get going!

Yesterday I held the last Belief Relief training session. It was awesome, and I want to thank all the lucky participants who now have a heck of a tool in their kit.

We had a great time and I look forward to the next training round – definitely not for another few months.

This week has been amazing so far.

Monday, I gave the biggest keynote of my life and sold more books than I ever did before in one sitting.

Tuesday, fantastic meetings in my business. The next phase of our existence is right around the corner.

Yesterday, closed training sessions for Belief Relief. Yes!

Today, I’m getting a breather.

Tomorrow early morning, I’ll be on my way to South Brazil to give another keynote (smaller) about using Social Media in the classroom.


Mario Andretti used to say that if you’re in complete control of the car, you’re not going fast enough.

Now I understand what he means.

There’s something strangely exhilarating about pressing on the accelerator and gearing up.

Life becomes a blur.

I’ve always been outstanding at slowing down. But now, I’m learning how to speed up at a dizzying pace.

Get things started and keep them moving.

And that’s only possible through the power of team.

It’s only possible by being in sync with other people running in the same direction and on the same frequency.

Natural rapport, if you know what I mean.

So I have a dare for you today:

I dare you to look me up on Voxer and start a conversation with me.

I guarantee you I’ll reply. Whether we keep going will be up to you.

Take My Breath Away…

That simple phrase, “Take my breath away,” is enough to summon instant visions of Maverick, Goose, Iceman, planes and motorcycles.

80’s music at its best.

You hear it, you think it. Talk about an anchor.

But there’s something else.

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He Figures Out How To Get The Blonde

Do you spend any time whatsoever on Facebook and other social networks?

I do.

At least once a day, I head over to Facebook and have a look at what's going on in people's mind.

I'm usually surprised by what sticks and what spreads.

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