The Giving Machine

My colleagues and I are exploring a completely new business model.

It’s revolutionary.

Super high tech.

It’s called giving.

Over the past few weeks, we have been giving increasing amounts to various causes/people, and noticing the almost immediate increase in our business.

The increase in business is nice.

What’s even nicer is the effect on our psyche.

Giving is one of the most irrational things someone can do.

Or perhaps I should say, transrational.

Understanding giving requires going beyond the rational.

Funny thing is, I don’t feel I’ve gotten there yet.

I don’t quite understand how it works or what we’re doing.

In some cases, the giving feels like a stretch.

In other cases, it’s a bit easier.

But giving appears the be the channel to making magic happen.

I’m blown away by what’s going on in my businesses.

I’m surprised by the effects experienced by my coaching clients.

I’m taken aback by how much happier I feel on a day-to-day basis.

So let’s bring this back to you — although this entire message has been about you anyway.

What are you doing right now to harness that power?

Do you give on a regular basis?

Are you afraid of giving? Why or why not?

Do you know people who give freely on a regular basis? What would happen if you did one-minute modeling with them?

You want a better life. Give more.

You want more business. Give more.

Quite honestly, there’s no better ROI on the market than giving.

Piano Players, Stonecutters and NLP Coaches

Yesterday, I missed a step. Didn’t send you your daily dose of NLP.

I started putting the finishing touches on the Straight Line Results System at 6:30 in the morning and wasn’t done until 3 in the afternoon.

And even then, there was still a little glitch in the payment processing. Fortunately, I got messages from interested clients and was able to get it fixed by early evening.

This just goes to show you the importance of being detached from plans.

No matter how much you plan, the unforeseen can still get you off your game.

What matters is two things:

1. Knowing how to manage your state, and
2. Getting back to the next step in the Straight Line.

Just as craftsmen start grinding out useless, parasitic steps in their work processes, I’m starting to notice that all of my coaching revolves around two or three fundamental approaches.

When handled correctly, these fundamentals produce 96% of all the results.

That’s when the craft becomes art.

Once you know the fundamentals so deeply, you’re able to play with the process.

And then, magic happens – in any craft.

You’ll see it in piano players. You’ll see it in painters. You’ll see it in stonecutters.

Once they reach a certain level, there’s an effortless grace to their work.

Prodigy. Virtuoso.

It’s a beauty to behold.

That’s how you see Tony perform in his interventions. He can take them any which way because he understands perfectly the phenomena unfolding before his eyes.

That level of mastery only comes from extensive experience. Doing it over and over and over until you’re performing at a near unconscious level.

So it’s cool to experience the craft of NLP coaching chiseling itself as you work with more and more people.

Better still, to be able to apply these new distinctions to yourself.

That way, when you fall off the bandwagon, you get back to your game quickly.

Plan, just to make sure you understand what you’re doing. But forget that plan as soon as you finish it. Life won’t allow you to follow it.

Even better than planning, get yourself a Straight Line for anything you want to accomplish.

Get it at launch price:

What Would You Do If…?


Yesterday I was chatting with a buddy of mine who lives in Rio. I’ve known him for about 20 years now.

At one point, our talk turned to destiny, leaving a legacy and making an impact in the world.

Then, he hit me with a pretty interesting question.

He asked:

“What would you do if you had all the gold in the world?”

What a great question!

Have you ever asked yourself that?

So much of our life revolves around our activities around earning money because we need it.

What if we removed the “need it” part?

What would you do?

How would you invest your time and energy then?

Of course, the obvious “spend time on a beach” comes up quickly. Resting might be one of the first priorities on your mind at this point.

How about once you’re rested?


How about once you have everything and anything you may and may not want?

What would be next?

Questions are powerful. If I had to narrow down my entire coaching toolkit to a single tool, questions would have to be it.

Did you notice how I directed your entire mindset in this post with a series of questions?

And how the previous sentence was also a question?

And isn’t this one also a question?

Wow, we can’t seem to get out of asking questions, can we?

Questions guide without being directive. Build yourself a solid set of questions and you will make an unbelievable impact in people’s lives.


How Not To Use The Meta Model


Coaching threads are going wild on Voxer. It’s unbelievable the impact you can have in less than ten days.

One thing that’s coming up again and again in the work that Justin and I are doing is the language that people use to describe their business and the challenges they face.

In everything that we do, we try to draw out as accurately as possible the model of the world of the people participating in those coaching threads.

Since we only have voice available, we rely on the words they use, along with their intonation, to build that model.

That’s were the Meta Model comes in handy.

But not in the way it’s usually taught.

If you’ve read anything about NLP, you’ve of course come across the Meta Model. It’s the first big model Grinder and Bandler put out back in the 1970s.

Traditionally, NLP trainers teach it to their students using the “Meta Model violation” and “Meta Model challenge” formats.

While this paradigm may work sometimes in therapeutic encounters, it usually does not in the real world and everyday life.

Try to use a Meta Model challenge when you’re talking to someone you barely know.

They might just punch you in the face — even if they don’t, they’d probably want to.

It’s a terrible structure to use in other contexts.

When you shift the intonation of your question, you move from a challenge to an inquisitive question.

And when you do, you completely change the ball game.

This weekend, play with your intonation.

Go up. Go flat. Go down.

Play your voice like a Stradivarius.

Same words. Different sounds.

Have a good weekend, and I’ll talk to you on Monday.

PS: By the way, the First Trance process is still available at a low price. You may want to get it before the price goes up.

Right here:

Tweak Your Action Plan


Hey there,

In today’s edition of DailyNLP, I talk about the power of formulating your action plan in a way that motivates and empowers you to act.

Often, my coaching clients come to me with huge plans of what they will accomplish.

It’s very impressive.

However, it holds one problem. It doesn’t move them forward.

Stop for a second and consider your to-do list.

Do you feel psyched about working the plan? Are you excited about what’s before you today?

If not, you need to tweak the plan.

You have to wordsmith it in a way that directly connects and taps into your primal motivation.

You also have to structure it following your natural work tendencies.

For instance, if you like to connect with others, your work plan MUST involve that.

Otherwise, the work plan will feel like pulling nails.

Do that exercise today.

Evaluate your to-do list emotionally. Are you thrilled by it?

If not, reformulate it.

If you want a partner to help you do it, book a session with me.

Together, we’ll get you rolling at a speed you’re not accustomed to.

You can request more information about my coaching sessions here:

Talk to you tomorrow,